👋 Hi there,
I'm Leo Finkley Jr.
BRAND GROWTH STRATEGIST
Welcome to my digital creative space!
This space showcases my expansive brand growth capabilities, and serves as a central location for access to my portfolio, resumé, and services.
Seeking measurable results through goal-oriented brand growth and marketing strategies? Allow the contents of this page to demonstrate the sheer value I’d be excited to provide your business or brand.
Years Experience
Brand Asset Proficiencies
%
Avg. Email Open Rate
Industry Backgrounds
Skills
Experience That Delivers
Working closey with brands to drive growth through strategic marketing and operational efficiency efforts for nearly eight years has given me hands on experience that sharpened my understanding of essential brand growth tools and methods.
Along the way, it shaped me into a versatile, well-rounded professional, capable of managing marketing operations and quickly adapting across mutilple industries, including:
- Alternative Lifestyle Products
- Athletics
- Client & Small Business
- Faith Based Organizations
- Fashion
- Food & Beverage
- Healthcare & Aesthetics
- Higher Education
- Medical Sales
- Music & Entertainment
- Retail & Non-Profit
- Talent Acquisition
This experience has also reinforced my ability to pivot seamlessly between managing marketing operations across multiple industries while thriving in fast paced, constantly evolving markets by building automated, scalable systems that increase brand exposure, and optimize sales efforts to drive profit.
- POSITIVE ENERGY CONTRIBUTOR 100%
- MARKETING ASSET CREATION 95%
- BRAND CONTINUITY 93%
- EMAIL CAMPAIGNS 92%
- STREAMLINING OPERATIONS 90%
Let’s Connect!
Services
Value Proposition
To provide creatively adaptive yet standardized [digital marketing] processes, ensuring accuracy and professionalism, aided by AI technology in the capacity of ideation, organization, execution, and revision.
Results-Driven Design
Creative graphic design that captivates and performs, driven by purpose and crafted for target audiences using tools like Adobe Creative Cloud and Microsoft Office.
Documentation
Organized record-keeping for SOPs, brand consistency, and operational transparency, readily accessible for appropriate team members from new hires and upper management.
Branding Essentials
Brand essentials enhancement or provision of style guides, vectorized logos, pitch decks, and shared brand asset libraries, ensuring consistent brand presence for customer recognizability.
Operational Optimization
Service-oriented, warm approach to customer support and business process management of lead capture, inventory data entry, fulfillment, and organization of sales assets and general files.
Measurable Marketing
Metric/KPI-guided digital and print marketing efforts including sales promotions, email campaigns, social media management, paid advertising, SEO, marketing collateral, and more.
Analysis & Consultation
Overall marketing strategy audit for tailored SWOT analysis to determine recommended brand tools and resources, a marketing plan of action with forecasted ROIs, and KPI tracking and interpretation.
Experience
My Work History
Social Media & Marketing Specialist
Summitt Labs & Nirvana Kulture
10/2023 – Present • Tucker, GA
I currently lead marketing for a manufacturer and distributor of USA handcrafted confections, supplements, and compliant counter culture goods.
My role involves:
- Creating digital and print assets for product launches and monthly trade show events
- Strengthening lead capture, optimizing sales funnels, and driving email and social promotions
- Overseeing weekly email campaign strategy and execution for e-commerce and wholesale segments
- Developing and deploying customer incentivizing discount code strategies
- Managing e-commerce customer support, including product guidance, order resolution, troubleshooting, returns, and replacements
- Collaborating with internal teams and external agencies to launch and manage paid ad campaigns
- Monitoring and optimizing campaigns using KPIs and performance metrics
Graphic Designer
VIPXDesigns, LLC.
10/2021 – Present • Atlanta, GA
Since 2021, over 50 clients have been served, achieving an 83.33% retention rate through digital, print and word-of-mouth marketing strategies. Engagement and conversions were boosted by creating captivating content and promotional materials, and fostering a niche online community on TikTok and WordPress.
OBS livestream setups were optimized for educational branding content, and brand promotion was amplified through coordinated campaigns, events, and public relations strategies. This resulted in a substantial increase in brand visibility and sales performance.
Graphic Designer
VIPXDesigns, LLC.
10/2021 – Present • Atlanta, GA
Since 2021, over 50 clients have been served, achieving an 83.33% retention rate through digital, print and word-of-mouth marketing strategies. Engagement and conversions were boosted by creating captivating content and promotional materials, and fostering a niche online community on TikTok and WordPress.
OBS livestream setups were optimized for educational branding content, and brand promotion was amplified through coordinated campaigns, events, and public relations strategies. This resulted in a substantial increase in brand visibility and sales performance.
VIPXDesigns, LLC.
10/2021 – 5/2023 • Atlanta, GA
Led full lifecycle digital marketing strategy and client growth initiatives for an innovative marketing firm serving emerging local businesses and personal brands.
My role involved:
- Managing 50 plus active client accounts through consistent communication and relationship building
- Owning the full client lifecycle including onboarding, strategy development, execution, follow up, and renewal
- Developing and executing tailored growth strategies aligned with client business objectives
- Delivering in person and virtual presentations to educate clients and increase solution adoption
- Maintaining a deep understanding of client offerings to effectively position value and cross sell services
Founder & Client Lead
Have a Project in Mind?
Get in touch to discuss the details and discover how we can collaborate to create something extraordinary!
My Work
Portfolio Samples
LOGO
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STYLE GUIDE
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PITCH DECK
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PHOTO
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WEB BANNER
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SALES COLLATERAL
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FLYERS
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EMAIL CAMPAIGN
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SOCIAL MEDIA AD
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SOCIAL CONTENT
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WEB BANNERS
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GIFS
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MOCKUP
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MAGAZINE AD
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CLING BANNER
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LOGO
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STYLE GUIDE
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PITCH DECK
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PHOTO
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WEB BANNER
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SALES COLLATERAL
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FLYERS
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EMAIL CAMPAIGN
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SOCIAL MEDIA AD
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SOCIAL CONTENT
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WEB BANNERS
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GIFS
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MOCKUP
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MAGAZINE AD
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CLING BANNER
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